TikTok ShopÉÏÏßÈ«ÍйÜģʽ£¬SHEINÆô¶¯ÐÂ×ܲ¿£¬¼ÌÐøÀ©ÕÅÅ·ÖÞÊг¡
ÎÄÕÂÀ´Ô´£ºËÄ·½ÍøÂç ×÷Õߣº4PNT ·¢²¼Ê±¼ä£º2023-05-22
1£®TikTok ShopÕýʽÉÏÏßÈ«ÍйÜģʽ
Ò»¡¢¹ÙÐûÈ«ÍйÜģʽ
²»Öª´ÓºÎʱÆð£¬¿ç¾³µçÉÌÐÐÒµ½¥½¥´µÆðÁËÒ»¹É¡°È«ÍйÜģʽ¡±µÄ·ç¡£TikTok Shop²»¸ÊÂäºó£¬Íø´«ÒѾõġ°TikTok Shop½«Æô¶¯È«ÍйÜģʽ¡±ÖÕÓÚ³ÉΪÊÂʵ£¬TikTok Shop³É¹¦¼·½øÈ«ÍйܵÄÈüµÀ¡£
¾ÝϤ£¬TikTok Shop¿ç¾³µçÉÌÈ«ÍйÜģʽÒѾ¿ª·ÅÉ³ÌØºÍÓ¢¹úÊг¡ÕÐÉÌ£¬Ô¤¼Æ¼´½«ÉÏÏ߸ü¶àÊг¡¡£¸ù¾Ý½éÉÜ£¬TikTok Shop¿ç¾³µçÉÌÈ«ÍйÜģʽÖÂÁ¦ÓÚ½«ºÃ»õÇáËÉÂôÈ«Çò£¬·¢»ÓÉ̼ҵũӦÁ´ºÍ»õÆ·ÓÅÊÆ£¬´Ó¶øÊµÏÖÎÞÓdzöº£¡£´ËÍ⣬TikTok Shop»¹ÍƳöÏÞʱÀûºÃÕþ²ß£¬ÀýÈç1V1¶Ô½ÓÅàÑø¼Æ»®£¬ÐÂÆ·¶¨Ïò·ö³Ö¡¢È¨Òæ¡¢Ìᱨ»î¶¯¡¢Óû§²¹ÌùµÈ¡£
¶þ¡¢Ò»°ÑË«Èн£
´Ëǰ£¬Temu¡¢ËÙÂôͨµÈ¶à¼ÒµçÉÌÆ½Ì¨¾ÍÒÑ¾ÍÆ³öÁËÈ«ÍйܷþÎñģʽ£¬ÑéÖ¤ÁËÕâÒ»·þÎñģʽµÄ¿ÉÐÐÐÔ¡£Ó봫ͳµçÉÌģʽÏà±È£¬È«ÍйÜģʽµÄÓÅÊÆÃ÷ÏÔ¡£
Ê×ÏÈÊǽµµÍÁ˿羳µçÉ̵ÄÃż÷¡£µ±Ç°¿ç¾³µçÉÌÕýÖµ·ç¿Ú£¬ÎüÒýÁ˲»ÉÙÈ˵Ä×¢ÒâÁ¦¡£µ«°ÓÚ¾Ñé²»×ã¡¢²»ÊìϤ¿ç¹úóÒ×Õþ²ßµÈÒòËØ£¬É̼ÒÃDz»¸ÒÇáÒ×Èë¾Ö¡£¶øÈ«ÍйÜģʽµÄ¡°ÌÉÆ½Ê½¡±¾ÓªÕýºÃ°ïÖúÉ̼ҽâ¾öÁËÕâЩÎÊÌ⣬É̼ÒÖ»ÐèרעÓÚÌṩÎȶ¨µÄ»õÔ´£¬°çÑݺù©»õÉ̵ĽÇÉ«¼´¿É¡£
Æä´ÎÊÇÓÐÀûÓÚÉ̼Ò×ö³öÆ·ÅÆÌØÉ«¡£ÔÚÈ«ÍйÜģʽÏ£¬É̼ÒÎÞÐ迼ÂÇÎïÁ÷¡¢ÔËÓª¡¢ÊÛºóµÈ»·½Ú£¬´Ó¶ø´ó´ó½µµÍÁ˾Ӫ³É±¾£¬½«×ÊÔ´Ö÷Òª¼¯ÖÐÔÚ²úÆ·¹©Ó¦ºÍÆ·¿ØÉÏ¡£
µ«Óë´Ëͬʱ£¬É̼ÒÃÇÒ²Òª¿´µ½È«ÍйÜģʽҲ°éËæ×Å·çÏÕ¡£·çÏÕµãÒ»£¬ÔÚÓÚÆ½Ì¨ÒªµÍ¼Û£¬Í¨³£À´Ëµ¼ÛµÍÕߵã¬ÔÚͬµÈÌõ¼þÏÂÆ½Ì¨»áÓÅÏÈÑ¡Ôñ¼Û¸ñ¸üµÍµÄ¹©»õÉÌ¡£µ±´óÁ¿¾ºÕùÕßÓ¿Èëʱ£¬¼Û¸ñ¾Í»áһѹÔÙѹ£¬¼·Ñ¹ÀûÈó¿Õ¼ä¡£·çÏÕµã¶þ£¬ÔÚÓÚÈ«ÍйܵIJúÆ·Á´½Ó¶Ô¼°Ê±²¹»õµÄÒªÇóºÜ¸ß£¬µ±²úÆ·±¬µ¥ºó£¬²¹»õÎÞ·¨¼°Ê±Ñ¸ËÙ¸ú½ø£¬¶øµ±±¸ºÃ»õºó£¬Á´½ÓÁ÷Á¿È´ÒòΪ¶Ï»õÒѾÅÜ¿ÕÁË¡£ÕâÑùµÄÇé¿öÒ»µ©·¢Éú£¬Âô¼ÒÀûÒæÄÑÃâÊÜËð¡£
SHEINµÄ¡°·´¾í¡±Ö®Â·ÒѼä½Ó˵Ã÷ÁËÈ«ÍйÜģʽ²¢·ÇÊʺÏËùÓÐÆ½Ì¨ºÍÉ̼ң¬SHEIN´ÓÒ»¿ªÊ¼µÄÈ«ÍйÜģʽµ½Èç½ñ¿ªÊ¼¹ÄÀøÉ̼Ò×ÔÓª£¬ÍƳöƽ̨ģʽ£¬Òý½øµÚÈý·½Âô¼Ò¡£
²»µÃ²»Ëµ£¬È«ÍйÜģʽÄÜÊܵ½Èç´Ë×·Åõ£¬±ØÈ»ÓÐËüµÄ¹ýÈËÖ®´¦£¬²»ÉÙÉ̼Ҷ¼ÏëÒª¼·½øÕâ¸öÈüµÀ£¬Ï£ÍûÅܳöÒ»·¬³É¾Í¡£¸÷´óƽ̨·×·×¾íÈëÈ«ÍйܷþÎñģʽµÄÀ˳±ÖУ¬Ô¤¼ÆÕ⽫»á³ÉΪδÀ´¿ç¾³µçÉÌ·¢Õ¹µÄÐÂÇ÷ÊÆ¡£µ«ÊÇÔÚ´óÈȵÄÈ«ÍйÜģʽÇ÷ÊÆÏ£¬É̼ÒÃǸüÓ¦¸Ã±£³ÖÀ侲˼¿¼£¬È¨ºâºÃÀû±×£¬¿¼ÂÇÇå³þ×ÔÉí²úÆ·¡¢¾Óª×´¿öºÍÈ«ÍйÜģʽµÄÊÊÅä¶È£¬Çв»¿É³å¶¯Èë¾Ö¡££¨À´Ô´µçÉ̱¨£©
2£®SHEINÕýʽÆô¶¯ÐÂ×ܲ¿£¬¼ÌÐøÀ©ÕÅÅ·ÖÞÊг¡
1.Æô¶¯ÐÂ×ܲ¿
SHEINµÄÒ°ÐÄÕýÔÚÏÔ¶¡£½üÈÕ£¬SHEINÕýʽÆô¶¯ÁËÆäλÓÚ°®¶ûÀ¼¶¼°ØÁÖÊÐÖÐÐĵÄÅ·ÖÞ¡¢Öж«ºÍ·ÇÖÞ£¨EMEA£©×ܲ¿£¬Ö®ºó¸Ã°ìÊ´¦½«³ÉΪSHEINÔÚÅ·ÖÞ¡¢Öж«ºÍ·ÇÖÞµØÇøµÄÕ½ÂÔITÖÐÐĺÍÔËÓªÖÐÐÄ£¬´ø¶¯µ±µØ¾¼Ã·¢Õ¹£¬²¢Îªµ±µØ¾ÍÒµÌṩ֧³Ö¡£
¾ÝÁ˽⣬SHEIN½«ÔÚ°®¶ûÀ¼°ìÊ´¦À©´óÕÐÆ¸Á¦¶È£¬µ½2023Äêµ×Ìî²¹30¸ö¹Ø¼üְ룬ÕâÒ»Êý×ÖÔÚδÀ´»¹»á¼ÌÐøÔö¼Ó£¬Éæ¼°µ½µÄ¸Úλ°üÀ¨Êý¾Ý·ÖÎö¡¢°²È«¹¤³Ì¡¢²ÆÎñ¹ÜÀíºÍ·¨ÂÉ·½Ãæ¡£
´ËÍ⣬SHEIN»¹¼Æ»®2023ÄêÔÚÅ·ÖÞ¡¢Öж«ºÍ·ÇÖÞµØÇø¾Ù°ìÔ¼30³¡¿ìÉÁ»î¶¯£¬ÆäÖа®¶ûÀ¼¿ìÉÁµê½«ÓÚ5ÔÂ12ÈÕÖÁ17ÈÕÔڿƿ˸è¾çÔº¾Ù°ì£¬Ä¿Ç°Ã¿Ìì¶¼ÓÐÊý°ÙÈËÔÚÃÅÍâÅŶӵȴý½øµê²Î¹Û¡£
ÖµµÃÒ»ÌáµÄÊÇ£¬È¥ÄêSHEINͬÑùÔÚ°®¶ûÀ¼¶¼°ØÁÖ½Üά˹¹ºÎïÖÐÐÄ¿ªÉè¹ý¿ìÉÁµê£¬µ±Ê±Ã¿ÌìÎüÒý³¬¹ý4000Ãû·Ã¿Í¡£ÔÚÎïÁ÷ÅäËÍ·½Ã棬SHEINÈ¥ÄêÒ²ÔÚÅ·ÖÞ¡¢Öж«ºÍ·ÇÖÞµØÇø¿ªÉèÁËÈý¸öвֿ⣬·Ö±ðλÓÚ²¨À¼¸¥ÂÞ´ÄÍß·ò¡¢Òâ´óÀûºÍ°¢ÁªÇõ¡£ÏÔ¶øÒ×¼û£¬SHEINÑ¡ÔñÁ˰®¶ûÀ¼×÷Ϊ´ËºóÔËÓªµÄºËÐÄ£¬²¢Ï£ÍûÒÔ´ËÀ©´ó·øÉ䣬½øÒ»²½¼ÓÇ¿ÔÚÅ·Ö޵IJ¼¾Ö¡£
2.¼ÓÂëÅ·ÖÞÊг¡
ÊÂʵÉÏ£¬ÓÉÓÚ¶Ô¿ç¾³ÒµÎñµÄ½ÓÊ̶ܳȺÍÏû·ÑÄÜÁ¦±È½Ï¸ß£¬±±ÃÀºÍÅ·ÖÞʼÖÕÊÇSHEINµÄÖØÒªÊг¡£¬¶øÄ¿Ç°SHEINÔÚÃÀ¹úÒѾȡµÃÁËÏÂÔØÁ¿³¬Ô½ÑÇÂíÑ·¡¢³ÉΪÏÂÔØÁ¿×î¸ß¹ºÎïAppµÄ¾Þ´ó³É¹¦£¬ÏÂÒ»²½×ÔÈ»ÊÇÒª¶ÔÅ·ÖÞÊг¡¼Ó½ô²¼¾Ö¡£
´ÓÈ¥ÄêÏÄÌ쿪ʼ£¬SHEIN¾ÍÔÚλÓÚÅ·Ñǽ»½ç´¦µÄÍÁ¶úÆä½¨Á¢¹©Ó¦Á´²¢ÖÆÔìÉÌÆ·£¬²¢ÔÚ²¨À¼×âÁ޺;Ӫ²Ö¿âÀ´´¢´æÉÌÆ·£¬ÎªÎ´À´µÄÎïÁ÷²¿ÊðÌáǰ×öºÃÁË×¼±¸¡£¹ûÈ»£¬Ç°²»¾ÃSHEIN¾ÍÔÚÅ·ÖÞÊг¡ÍƳöÁË¡°QuickShip¡±Ñ¡ÏÐû²¼ÏÈÔÚ·¨¹ú¡¢µÂ¹úºÍ²¨À¼ÍƳö£¬ºóÐø»¹»á·Ö½×¶ÎÔÚÆäËûÊг¡Â½ÐøÍƳö£¬´Ë¾Ù½«°Ñ²¿·ÖÑ¡¶¨ÉÌÆ·µÄÅäËÍʱЧËõ¶ÌÖÁ4ÖÁ6¸ö¹¤×÷ÈÕ£¬ÔÚ´Ë֮ǰ£¬SHEINµÄ¶©µ¥¼¸ºõ¶¼ÐèÒªÁ½ÖÜ×óÓÒµÄʱ¼ä²ÅÄÜËÍ´ïÏû·ÑÕßÊÖÖС£
SHEIN»¹¶ÔÅ·ÖÞÏû·ÑÕߵĻ¥¶¯¼«ÎªÖØÊÓ£¬ÏȺóÔÚÂíµÂÀïºÍ°ÍÈûÂÞÄǰÍÀè¡¢²®Ã÷º²¡¢²¼Àï˹ÍжûºÍ¿¨µÏ·ò¿ªÉè¿ìÉÁµê£¬Ï£ÍûÈÃÏû·ÑÕßÇ×ÉíÌåÑé²úÆ·£¬¼ÓÇ¿ËûÃÇÓëÆ·ÅÆµÄ»¥¶¯£¬Ä¿Ç°Ã¿´Î¿ìÉÁµê¿ªÒµ£¬¶¼»áÓе±µØÏû·ÑÕßÔÚÃÅÍâ´óÅų¤¶Ó¡£
×ÜÌå¶øÑÔ£¬ÎªÁ˹¥ÏÂÅ·ÖÞÊг¡£¬SHEINÔÚ¹©Ó¦Á´´òÔìºÍÏû·ÑÕßÌåÑéÉÏ»¨·ÑÁËÐí¶à¾«Á¦£¬Ô¤¼ÆÖ®ºó»¹»á½øÒ»²½¼ÓÂëͶ×ʲ¼¾Ö£¬¶øEMEA×ܲ¿µÄÃû³ÆÒ²ÔÚÒ»¶¨³Ì¶ÈÉÏԤʾ×Å£¬SHEIN²»»áÖ»Âú×ãÓÚÑÛǰµÄÅ·ÖÞÊг¡£¬¸üÔ¶µÄÖж«ºÍ·ÇÖÞµØÇø£¬ÔçÒѱ»ÊÓΪÁËÏÂÒ»²½µÄÀ©ÕÅÄ¿±ê¡££¨À´Ô´µçÉ̱¨£©